Billboard

BILLBOARD. Billboard is the oldest of all amusement trade papers. It was once the most widely read of the trades, until Variety usurped its place. W. H. Donaldson and his partner James F. Hennegan founded the paper in 1894. The first issue came out on November 1, 1894, under the name Billboard Advertising . The monthly covered traveling shows, circuses, and vaudeville only as a sideline and from the viewpoint of their use of outdoor billboard advertising...