CENTURY THEATER (1). 235 W. 46th Street, basement of the Paramount Hotel . Designer: Albert Johnson . Original name: Billy Rose’s Horseshoe. Opening 1938; Billy Rose’s Diamond Horseshoe .
The Century Theater was known as Billy Rose’s Diamond Horseshoe for most of its life. Impresario Billy Rose brought his show to the new theater from the Pioneer Palace of the Fort Worth Fair in 1938. Albert Johnson designed the theater with a patriotic...