CORT THEATRE. 148 W. 48th Street. Architect: Thomas W. Lamb . Opening: December 29, 1912; Peg o’ My Heart .
John Cort
, a producer who had done most of his work on the West Coast, built the
Cort Theatre
. Cort wanted to begin production east of the Mississippi and built the Cort as his East Coast flagship theater. He built the Louis XVI-style theater on the wrong side
of Broadway. Conventional wisdom had it that theaters east of Broadway, like the
Henry...