48TH STREET THEATRE. 157 W. 48th Street. Ar chitect: William A. Swasey . Opening: August 12, 1912; Just Like John.
The 48th Street Theatre was built by producer William A. Brady on the site of an apartment building. Although it housed many successes, his theater was not to have an especially notable history. The theater’s first successes were Never Say Die (; 151 performances); Today (; 280 performances); The Midnight Girl (; 104 performances...