GEORGE ABBOTT THEATER. 152 W. 54th Street. Architect: R. E. Hall & Co. Original name: Craig Theater . Opening: December 24, 1928; Potiphar’s Wife .
The Craig Theater couldn’t have opened at a worse time, just as the Depression was changing the face of Broadway. Producers lost millions in the market as well as their theater holdings. The theater’s location north of the theater district proper sealed its fate. From the beginning, the Craig was a disaster. The popular...