LIBERTY THEATRE. 234 W. 42nd Street. Architects: Herts & Tallant . Opening: October 5, 1904; The Rogers Brothers in Paris .
Marc Klaw and Abraham Erlanger of the Theatrical Syndicate hired Herts & Tallant to design an inexpensive theater down the street from their New Amsterdam Theatre . Whereas the New Amsterdam was lavish in every regard, the producers and architects scaled down their expectations for the new theater. Like the New Amsterdam,...