LONGACRE THEATER. 220 W. 48th Street. Architect: Henry B. Herts . Opening: May 1, 1913; Are You a Crook?
Many Broadway producers made their fortunes in industry or business and with their profits turned to the colorful world of the theater. One of these was H. H. Frazee , owner of the Boston Red Sox. Frazee hired architect Henry B. Herts to design his Longacre Theater. Herts had recently broken up with his partner, Hugh Tallant (see Hearts & Tallant), and was anxious to...