MOVIELAND. 1567 Broadway at 47th Street. Architect: Herbert I. Krapp. Original name: The Central Theater . Opening: September 9, 1918; Forever After .
The Shubert Brothers built the Central Theater as a rival to the fabulously successful Palace Theater across the square. The lobby was built in a 19th-century brick building that was once the Matthushek & Son piano factory. It was one of the few theaters with an entrance actually on Broadway...