NEIL SIMON THEATER . 250 W. 52nd Street. Ar chitect: Herbert I. Krapp. Original name: Alvin Theater. Opening: November 20, 1927; Funny Face .
The early history of the Neil Simon Theater is also the history of the producing team of Aarons and Freedley. Like other producers, Aarons and Freedley wanted their own theater. They convinced a builder, real estate mogul Alexander Pincus , to build it in 1927 and chose the name Alvin by combining the first letters...