ROXY THEATER. 50th Street at 7th Avenue. Architect: W. W. Alschlager . Art designer: Pietro Ciavarra . Opening: March 1927.
The Roxy Theater, the largest theater in the world at the time of its opening in 1927, was dubbed The Cathedral of the Motion Picture.
It was the grandest of all movie palaces and a popular tourist attraction.
Developer Herman Lubin had the idea to tear down the old car barns at 50th Street and 7th Avenue and erect the world’s largest...