SIGNAGE . Nothing represents the popular view of Times Square so much as the giant signs that line the canyons of Broadway and 7th Avenue. Tama Starr of Artkraft Strauss says of the lights:
The first signs were illuminated with gas. Mel Starr of Artkraft Strauss explained their construction:
In 1897, down Broadway at Madison Square, a sign for the ocean breezes
of Coney Island was the first to be electrified. The first Broadway show to feature a moving...