VICTORIA THEATER (1). 42nd Street and 7th Av enue. Architect: J. B. McElfatrick and Co. Opening: March 2, 1899; The Reign of Error .
Oscar Hammerstein I was the true pioneer of Times Square. His Olympia theater complex was the first entertainment attraction in what was then Longacre Square. Hammerstein’s decision to build the Victoria was just another example of the amazing recuperative powers and self-confidence that allowed him to rise from the...