ZIEGFELD, FLORENZ. Famed Broadway producer of the early 20th century who created the long-running Ziegfeld Follies revue; b. Chicago, ; d. Santa Monica, California, .
Just as S. L. (Roxy
) Rothafel’s name signifies the apex of motion picture showmanship, Florenz Ziegfeld’s name forever stands as a symbol of lavish showmanship in the musical theater. He was a man of superlatives, for whom the show was everything. The most renowned producer of...