Lloyd Webber, Andrew

In 1967, Lloyd Webber and Rice first produced Joseph and the Amazing Technicolor Dreamcoat (originally a pop-oratorio, later revised and expanded). Their next project was the rock opera Jesus Christ Superstar First lvlwased as an album in 1970, it proved hugely successful due in part to its subject matter. Once in production—it opened in Broadway in 1971—the musical enjoyed a long and lucrative run. Releasing the album before staging the musical proved so profitable that he repeated the marketing...