Moby Grape

Moby Grape Moby Grape will always be identified with the worst excesses of record industry hype arising from the excitement engendered by the San Francisco Sound. With the Summer of Love (1967) gathering momentum and leading Bay Area bands such as the Jefferson Airplane and Grateful Dead already enjoying impressive record sales, the major labels rushed to sign any local bands displaying commercial potential. Columbia’s signing of Moby Grape was widely viewed as a major coup; the group’s…