Verve

Verve Founded in Los Angeles in 1956 by jazz promoter Norman Granz, following his break with Mercury Records to concentrate on managing and producing Ella Fitzgerald, Verve Records largely reflected the taste of its owner. Granz had worked as a film editor at the Metro Goldwyn Mayer film studio in the early 1940s when he began producing record sessions and promoting jazz concerts at Los Angeles’s Philharmonic Hall. The concerts were recorded and Granz issued the recordings a few years later…