Santly-Joy, Inc.

Santly-Joy, Inc. Joe Santly (1886–1962), longtime plugger and composer in the Alley, decided to open his own firm in 1929, with his brothers Lester (1894–1983) and Henry (1890–1934), as Santly Brothers. Shortly after moving into the Brill Building in 1935, they became partners with George Joy, and changed the name of the firm to Santly Bros.-Joy. Their biggest hit makers were songwriters Fats Waller , Jerry Livingston , Bob Merrill, and Victor Young . In 1938, it became known as…