M. Witmark and Sons

M. Witmark and Sons The first major full-line popular sheet music publisher of the 1890s, it developed the personal and professional creative and marketing skills that soon became standard throughout the industry. Like most new media enterprises, Tin Pan Alley was a young man’s game. But the Witmarks , when they started, made it seem like a kid’s game. Isidore (1869–1941), the eldest, was seventeen; Julius (1870–1929), the boy tenor, was sixteen; and baby Jay (1877–1950), the financial head…